For companies – Leanseed

Do you work with innovation projects or organisational development?

Are you responsible for product design or service delivery?

Make an impact with your team and your customers

Words like innovation, design thinking, service blueprint design, ideation, user experience design (UX/UI) and the like have become a staple part of boardroom-speak across many industries.

Although they’re often used as trendy terms, these concepts can become powerful tools for creating tangible, measurable and authentic impact for your team or customers.

They’re all problem-solving approaches used in Human-Centred Design (HCD) that help us validate assumptions and act with more certainty. The key is to know which approach is best suited for your unique situation.

Get the 3-step process

“A problem well-stated is half-solved”

– Charles Kettering
Inventor, Engineer, Businessman, Founder of Delco and Head of Research at General Motors

Solve the right problem with the right tools

As company leaders, product owners and service providers, we often begin a process with the solution in mind without noticing that we’ve missed the actual problem until too much has been invested.

Why? Typically it’s because we’re so close to the project that we don’t realise how many assumptions we’re making in the process. Here’s how you can avoid that common mistake:

1. Correctly frame the problem you need to solve

No two organisations are the same, each problem is unique, and no solution begins at the same point. Understanding the actual problem rather than the perceived problem before committing to a solution helps to avoid unnecessary mistakes and expenses.

2. Choose the right tools and approach

Relying on trusted and repeatable solutions worked when our environment was stable and predictable. Well, in today’s uncertain world, solving problems requires an adaptable and agile approach with custom solutions and tools that work for your environment.

3. Get buy-in and implement
the solution

The success of any change – technological or otherwise – lies in the hands of each person involved in the process. Make your life easier by choosing support that inspires collaboration and leads to meaningful and sustainable behavioural change.

Explore how I'll support you

Share your challenge or problem with me

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”

– Don Norman
Researcher, Professor and Author; Director of The Design Lab at UCLA

Work with me

I help company leaders and innovators realise and understand their business goals within the constraints of their environments. Together we analyse and define where you’re at, what you need, as well as the best way forward.

Design products that work

In essence, a product or service has two objectives: to deliver value and to create revenue.

To achieve these, find the right balance between your customers’ needs, your capabilities and what delivers the desired return on your investment.

Create a service that delivers

Services are delivered via a multi-layered ecosystem of many teams, systems and processes.

Identify and rectify the gaps in these layers and you’ll meet and exceed your customers’ expectations.

Understand your customers

“Get out of the office”, they said, and they were right.

Observe your customers interacting with your product and you’ll see that things that work, sell, and things that don’t, stay on the shelf.

Develop your teams

Design capabilities are becoming an integral part of any successful organisation’s problem-solving DNA.

Strike a sustainable balance between growing your team’s capacity and relying on external consultants for objectivity.

Follow the right strategy

Not all strategic approaches are made equal and you need to find the right one for you.

Whether it’s a single page or a thesis, you need just the right combination between considering ideas and taking action.

Get an expert perspective

Hiring a new service provider or committing to a product can be risky and expensive.

Get an expert’s perspective on your new product or offering to ensure a return on your investment.

Workshop constructively

Solving a problem internally can turn into weeks or months of going in circles.

Put an end to unproductive meetings and get the answers you need with the right collaboration tools and a focused facilitation approach.

Reach your market

A successful marketing strategy is simply an organic extension of your awesome product or service.

Offer something truly valuable to your customers and the rest of the process will come effortlessly.

Grow your company

It takes time and energy to create processes and systems that support growth, not to mention getting these adopted by your teams.

Get some assistance with this so that you can focus on your clients and on your strengths while growing sustainably.

Not sure of which tool, method or approach will work best for you?

Let’s connect so that we can find the right solution for the right problem, together.

Set up a free consultation

What my clients and collaborators have to say

”I had the pleasure of working with Vicka on previous projects. She has the ability to fully immerse herself into the project domain and understand the user journeys at great depth.

Vicka’s professional approach and quirky personality bring a new dimension to UX design. I highly recommend considering her on your next project.
Indran NaidooManaging Director, Sympl

”I've worked with quite a few UX and CX professionals throughout my career as a Software Product Manager, but Vicka’s knowledge, experience and information sharing has stood out far above any agency or person I’ve worked with.

Vicka has added tremendous value to our business over the last 2 years on our digital transformation path. Not only is Vicka very professional in her approach, but she is also a very fun and pleasant person to work with.
Christiaan LiebenbergSoftware Product Manager, BME

Get in touch

Share your challenge with me and let’s solve it together.

Vicka Petrishko
vicka@leanseed.co
+27 83 601 6137